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Mugler Mag

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Anok Yai the new Alien muse

Mugler Alien Hypersense Campaign : Behind the Scenes

In the world of fragrance, there are those campaigns that not only captivate but also transport you to a realm where scent becomes a visceral experience. Mugler, renowned for its audacious approach to fashion and fragrance, has once again redefined the art of olfactory storytelling with their Alien Hypersense Eau de Parfum campaign. It's an immersive journey, a hyper-sensory adventure that defies convention and leaves an indelible mark on your senses.
19 Feb 2024
Anok Yai the new Alien muse

Anok Yai: The Alien Muse Redefining Beauty in the Alien Hypersense Campaign

In the captivating world of fashion, where beauty knows no bounds, Anok Yai stands out as a celestial being, an alien among us, in the most remarkable and transcendent way. As she takes the center stage in the new Alien Hypersense campaign for Mugler, the world can't help but be entranced by her otherworldly allure.
15 Feb 2024
Willow Smith, A New Wave Of Feminity

WILLOW SMITH, A NEW WAVE OF FEMININITY

Mugler's Alien Goddess fragrance is an innovative perfume intended to foster the majestic aspects of our reality and inspire people to embrace their individuality. For this reason, Mugler selected the young fashion icon Willow Smith to be the muse of this 3rd chapter of Alien Goddess. Willow Smith is a sophisticated, transparent, daring, and incredibly talented person and these traits are highlighted by her individualism and unique fashion style, both on the red carpet at any given fashion week and at home.
20 Jun 2023
Alien Supra Florale: Let It Bloom

ALIEN SUPRA FLORALE: LET IT BLOOM

In 2021, a new aspirational femininity was born: Alien Goddess, bringing her life-giving power, benevolence, and beauty to the planet with her golden flower. In 2022, her inner force growing greater, Alien Goddess Intense revealed a new amplified force, sent to contribute to a more generous and optimistic future.
15 Jun 2023
H&M and Mugler celebrate their collaboration

MUGLER H&M CELEBRATE THEIR COLLABORATION

Mugler H&M celebrated the forthcoming launch of their much-anticipated collection with a immersive experience encompassing entertainment, music, performance and fashion in New-York City. The event was attended by friends of the Mugler and H&M community – including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson – who all wore pieces from the Mugler H&M collection.
02 May 2023
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