Perfume & Fashion News from The Mugler Mag

Hunter Schafer / Moses Sumney / Angel / A*Men / Fantasm / Eau de Parfum

Hunter Schafer & Moses Sumney: The Faces of Mugler's New Angel & A*Men Fantasm Eau de Parfum Sensuelle

Mugler has once again defied conventions with their latest fragrance campaign, this time for the captivating Angel Fantasm eau de parfum sensuelle and its masculine counterpart, A*Men Fantasm eau de parfum sensuelle. Featuring the captivating duo of actress and model Hunter Schafer and musician Moses Sumney, the campaign takes us on a surreal journey into a world where fantasy reigns supreme and traditional notions of masculinity and femininity are gloriously subverted.

20 Jun 2024

Beyond the bottle : A Sensory Journey Through Angel & A*Men Fantasm Eau de Parfum Sensuelle

Mugler perfumes are renowned for their boldness and unique olfactory experiences. Angel Fantasm and A*Men Fantasm eau de parfum sensuelle, the latest additions to the iconic perfume family, are no different. These captivating scents are meticulously crafted, each note telling a story, inviting the wearer on a journey of sensual discovery.

21 Jun 2024

Mugler Says ‘See You later’ to See Now, Buy Now Model

Eager to seize the cultural moment, and support its burgeoning international business, Mugler is stomping back onto the Paris Fashion Week calendar, easing up on the see now, buy now strategy it had pursued in recent years.

01 Sep 2023

Dua Lipa wears Mugler by Casey Cadwallader at the Genentech Gives Back Concert 2023

Dua Lipa wears Mugler at the Genentech Gives Back Concert

Last weekend in San Francisco, Dua Lipa wore a black lace corset top with matching gloves and trousers, Mugler by Casey Cadwallader for her performance at the Genentech Gives Back Concert 2023.

22 Aug 2023

alien extraintense: the supra-sensual perfume

alien extraintense: a extra-sensual and addictive white flowers and vanilla accord fragrance, revealing the extraordinary power of the alien universe. take up the challenge of ultimate seduction.

17 Feb 2025

never run out of your power: the alien extraintense refill

prolong the intensity of your alien extraintense fragrance while making an eco-responsible gesture: refill, earn stars and discover sustainable luxury with mugler.

20 Nov 2024

A DAZZLING AND PSYCHEDELIC HOLIDAY SHOW

The holiday season is just around the corner, be ready to go on a mesmerizing journey with this year’s Holiday Show. Prepare to have your reality transformed into a fantasy stage under the enchanting Mugler starlight. There’s a whole range of gift ideas in our dazzling collection of perfume sets, you’re sure to find the perfect perfume gift sets here.

17 Nov 2023

CHRISTMAS GIFTS FOR HER: 3 IDEAS TO GIFT THIS HOLIDAY SEASON

This year, the traditional holiday season is distorted into a psychedelic star show.

Mugler’s iconic fragrances are decked out like never before, creating beautiful perfume gift boxes for all the enchanting women in your life.

If you’re looking for memorable gifts they’ll love, the gift sets of perfume in Mugler’s Holiday Show won’t disappoint. There’s a whole range of gift ideas in our dazzling collection of perfume sets, so whichever inspiring traits the woman you’re buying for may have, you’ll find the perfect perfume gift sets for her here.

03 Nov 2023

single’s day 2024: 4 good reasons to treat yourself with mugler

single's day is the perfect opportunity to indulge in self-love and pamper yourself with something special. this year, why not celebrate with the luxurious fragrances of mugler? known for their captivating and unique scents, mugler offers a range of perfumes that are the epitome of hyper-feminity and fierceness. here are five good reasons to treat yourself to mugler this single's day 2024.

22 Oct 2024

OUR MOTHER’S DAY GIFT GUIDE

Gift Mugler this Mother’s Day, Sunday March 10th. Save 20% off almost everything* or 25% off when you spend over £100.

03/05/2024

Mugler Alien Hypersense Campaign : Behind the Scenes

In the world of fragrance, there are those campaigns that not only captivate but also transport you to a realm where scent becomes a visceral experience. Mugler, renowned for its audacious approach to fashion and fragrance, has once again redefined the art of olfactory storytelling with their Alien Hypersense Eau de Parfum campaign. It's an immersive journey, a hyper-sensory adventure that defies convention and leaves an indelible mark on your senses.

19 Feb 2024

Anok Yai: The Alien Muse Redefining Beauty in the Alien Hypersense Campaign

In the captivating world of fashion, where beauty knows no bounds, Anok Yai stands out as a celestial being, an alien among us, in the most remarkable and transcendent way. As she takes the center stage in the new Alien Hypersense campaign for Mugler, the world can't help but be entranced by her otherworldly allure.

15 Feb 2024

Mugler and Arianee Transform Customer Engagement with Digital Product Passports

Mugler and Arianee are proud to announce their partnership, introducing digital product passports for Mugler's handbags. These passports will initially be available for the Spiral Curve 01 and 02 bags, available online and in select stores.

17 Nov 2023

MUGLER H&M CELEBRATE THEIR COLLABORATION

Mugler H&M celebrated the forthcoming launch of their much-anticipated collection with a immersive experience encompassing entertainment, music, performance and fashion in New-York City. The event was attended by friends of the Mugler and H&M community – including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson – who all wore pieces from the Mugler H&M collection.

02 May 2023

Mugler x H&M is coming the 11th of May

Mugler is proud to announce its next designer collaboration – a landmark partnership with the H&M. Mugler has always offered an open invitation to a broad range of characters and beauty types, and now, with this partnership, it is opening the door even more. The collection by Mugler’s creative director Casey Cadwallader includes both womenswear, menswear, and accessories, and will launch in select stores and online beginning May 11th, 2023.

THE ANGEL ELIXIR CAMPAIGN

From real life to fantasy, the Angel Elixir campaign – co-created by Casey Cadwallader, Mugler’s team and ad agency Publicis Luxe – is a contemporary invitation to reveal one’s own potential, to live boundlessly.

03 Mar 2023

We Are All Angel: Mugler’s first set of arty digital collectibles

The Mugler brand moving to the metaverse is all about creating a limitless virtual playground with an unlimited space to dream, escape and transform. It therefore seemed very natural, yet historic, for it to operate its first digital collectibles drop augmented by self-identity in 2023. In a way, by encouraging everyone to be their own creation, Mugler has always been metaverse-native. The brand is now about to make it official.

07 Feb 2023

We Are All Angel: discover the very first Mugler set of arty digital collectibles

The Mugler brand has always been one of the imaginary, a ticket to explore the extraordinary. It therefore seemed very natural, yet historic, for it to celebrate 30 iconic years of Angel Eau de Parfum in a very unique way.

03 Feb 2023

Mugler Returns to Runway

Mugler returned to runway this January 26th, 2023 with the Fall Winter 2022-23 collection by Casey Cadwallader.
After a two-year hiatus spent pushing the boundaries of fashion film in a subversive, era-defining suite of short films, Cadwallader re-materialises the Mugler experience. Within the vaulted, industrial hangar of the grand halles de la Villette in the 19th arrondissement of Paris, the veritable whiplash of our collective experience is personified by a cast of extraordinary characters.
The new concept has been staged as an immersive experience across all channels, and in front of a live audience.
The collection is available at fashion.mugler.com and with selected retail partners.

02 Feb 2023

Cast of RuPaul's Drag Race visits the Mugler Exhibition at Brooklyn Museum

An exclusive coverage of Mugler on Vogue.com features the recent exhibition tour of the new season cast of RuPaul’s Drag Race at the Brooklyn Museum. The exhibition tour was conducted by Marion Bourdée, the head of archives of Mugler.

As seen on Vogue, “The art of transformation is what connects drag and Mugler together,” says Marion Bourdée, Mugler’s head of archives, who walked the queens through the exhibition. “When you dress in Mugler, you become a supercharged version of yourself that is strong and confident.”

17 Jan 2023