STARLICIOUS SUMMER TAKEOVER AT HUMBLE CRUMBLE

To enter, purchase any Starlicious fragrance on Mugler.co.uk between 20/06/26 – 25/06/26 when signed into your circle account. The winners will be chosen at random and announed within 7 days of the competition closing. If eligible for a complimentary crumble, you will receive a unique one-time code. To claim, please show this code to Humble Crumble staff at their Spitalfields Market location when making your order and enjoy your limited-edition, Starlicious inspired dessert. ​

To celebrate the height of summer and the launch of the new Mugler Starlicious Eau Gourmand collection, Mugler Fragrances is partnering with Humble Crumble—the world's first dedicated crumble bakery! We are taking over their flagship store in London's Old Spitalfields Market to bring you an immersive, multi-sensory experience where the worlds of fine fragrance and artisanal desserts collide.

The exclusive takeover will run daily from Friday 26th June to Thursday 16th July 2026. You can find us exclusively at:​
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Location: Humble Crumble, Old Spitalfields Market, 105C Commercial Street, London, E1 6BG​

Opening Hours:​
Monday – Wednesday: 11:30 am – 9:25 pm​
Thursday – Friday: 11:30 am – 9:55 pm​
Saturday – Sunday: 10:00 am – 9:25 pm​

For this exclusive event, Humble Crumble's expert bakers have created a bespoke, limited-edition Trio Flight of Crumbles inspired directly by our three new gourmand fragrances:​
Pistachio Praline: A hearty apple and cinnamon fruit dessert, crowned with shortbread crumble and a warm pistachio & vanilla hot custard.​
Pineapple Musk: A refreshing pineapple and coconut cream concoction blended with brown butter crumble, finished with whipped cream, dried pineapple, and a beautiful spray of edible shimmer.​
Berry Licorice: A berry and star anise base, adorned with a signature shortbread crumble and a vibrant blueberry cream custard.

The journey is designed to satisfy both your sense of smell and taste! While indulging in your limited-edition Starlicious Crumble Trio, you will be invited to discover the three matching Starlicious fragrances. We encourage guests to try each fragrance alongside its corresponding dessert, creating a playful, personalised, and fully immersive sensory ritual.

Yes! Customers who purchase the limited-edition Starlicious Crumble Trio will receive a complimentary sample of one of the brand-new Mugler Starlicious Eau Gourmand fragrances to take home.​ ​

Absolutely. Every guest will receive an exclusive Mugler bounce-back card. This offers 15% off your first order when you sign up on mugler.co.uk.

No tickets or bookings are required! The pop-up is fully open to the public on a walk-in basis. Just head down to Old Spitalfields Market during our opening hours to join the experience.

The exclusive, limited-edition Starlicious Crumble Trio is priced at £9.85. This allows you to experience all three bespoke, fragrance-inspired crumble flavours in one delicious flight!