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Mugler’s Casey Cadwallader on returning to Paris Fashion Week and his move into menswear

MUGLER’S CASEY CADWALLADER ON RETURNING TO PARIS FASHION WEEK AND HIS MOVE INTO MENSWEAR

The designer is easing up on see now, buy now as he steers the Paris-based fashion label into its next phase of growth.
26 Sep 2023

PARIS — Casey Cadwallader is back on the fashion roller coaster.

The creative director of Mugler is preparing to show his first collection since the label revealed it was easing up on the see now, buy now strategy it adopted during the coronavirus pandemic.

The Paris-based fashion house is set to unveil its spring 2024 collection at the Carrousel du Louvre on Oct. 2, as part of a broader effort to scale up the business, which has been logging double- and triple-digit growth rates the past three years and now counts around 150 retail partners.

“The brand is growing and the stability that will be created by being on plan with the rest of the world will only help us to sell more,” Cadwallader told WWD in an interview at Mugler’s new headquarters in Paris.

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Mugler’s Casey Cadwallader on returning to Paris Fashion Week and his move into menswear

Photographed by Gamma-rapho

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