The collaboration encapsulates the very essence of Mugler. The house of Mugler has always been a trailblazer, a rule-breaker: a champion of freedom of expression, high glamour, and daringly irrepressible style.
Discussions for this collaboration began before Manfred Thierry Mugler’s passing in January 2022. The collection unites the house’s history with its present and future, offering various Mugler classics and signatures. The collection is a dynamic showcase of the Mugler world today, and the intriguing ways that Cadwallader has twisted and reinvented the House to make it fresh and relevant for a new generation.
“It is truly an honor to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.” says Casey Cadwallader, Creative Director at Mugler
The silhouette of the collection is the recognizable Mugler fit of today; strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, a tribute to confidence. Every piece in the collection is a moment of fashion history – a chance for a global community of fans to own a piece of the brand’s legacy. While the collection includes both menswear and womenswear, the fluid transformational cross-gender styling that has always underpinned the Mugler ethos is central.
Introducing the Mugler H&M music video
To encapsulate the collection’s spirit, and to celebrate Mugler’s long association with music, performance, theatricality, and subculture, Mugler and H&M are proud to release a music video, starring a collective of rising stars - Amaarae, Shygirl, Eartheater and Arca and the iconic Jerry Hall is back. Together, they have recorded their own take on Stardust’s 1998 dance hit ‘Music Sounds Better With You’, in celebration of the collection. The song choice nods to the sense of community that defines Cadwallader’s vision for Mugler today.
Jerry Hall & Casey Cadwallader - Backstage of the music video
