HUNTER SCHAFER: MUGLER'S NEW MUSE
Act 1. Mugler’s new muse moves forward confidently, in a second-skin black catsuit, as if on her very own catwalk. Captivated by a shooting star in the sky, she begins a frenetic race. Dazzled senses, loss of direction. Her runway is suddenly the tip of a New York skyscraper. Freed from gravity, she climbs to its highest point, the city at her feet.
Act 2. Irresistible attraction. Hunter Schafer collides with the sparkling comet. Big Bang. Transformed, the Muglerian protagonist showcases her whole, new self in a burst of intense light. A magnetic figure, she attracts fragments of stars which, upon contact with her, transform into an augmented reality crystal catsuit – a first for a fragrance campaign. Spectacular spectacle. Inspired by Manfred Thierry Mugler’s 1998 “Crystal dress”, the garment required a 3D scan of our muse, which was then redrawn by Casey Cadwallader – a new kind of couture 3.0. Avant-garde and bold. Mugler.
